Your ads bring the leads. We turn them into booked moves, even while you are at home.

A customer who waits an hour calls the next mover.

For moving companies: our AI assistant answers every text and web form within 60 seconds, day or night, and follows up until the customer books or says no. Then we tell Meta and Google which leads actually booked, so your ads can bring fewer people who never book.

Free. No contract. No payment details.

A customer asks 4 movers for a quote. Who gets the job?

  1. 1Pick a time.
  2. 2Press Start.
  3. 3See who replies first.
2:00Illustration
CustomerYour business line
ClockTue 2:00 PM+0 min

Chances shrink fast

Illustration Times are examples, not measurements.

The numbers say the same thing. The first to answer wins the job.

SmartMoving, 2026 Moving Company Sales Benchmarks. March 12, 2026

Most movers are slow to answer

38%

of moving companies answer a new lead within 5 minutes. The average close rate is 39%. Based on 484 moving companies in the U.S. and Canada.

Read the source
Angi pro help center, leads FAQ

One request, up to four pros

Up to 4

pros can get the same Market Match request. You pay to compete, and the first to reply has the edge.

Read the source
RequestMover AMover BMover CMover D
One request can go to up to 4 pros. Only one gets the job.
Out of 100 moving companies, 38 answer within 5 minutes. 62 do not.

General sales and home services data. Moving companies may differ. Sources linked.

A fast reply does two things. It wins more of the jobs you already paid for, and it gives your ads a booked lead to learn from.

Why your ads keep sending the wrong leads

Your ads send form-fillers because that is all Meta and Google usually hear about. They decide who sees your ad by learning from what happens after the click, and today that is one thing: someone submitted a form. So they look for more people who fill out forms, including people who never book and people who only compare prices.

They never hear which leads became estimates or booked moves. That part happens in your phone, your inbox and your CRM, where the ad platforms cannot see it.

They have never been told which leads booked.

Both platforms let advertisers send back which leads qualified or converted. It only works when the people answering leads and the people running ads share the same data.

  • What Meta and Google hear
  • Form submittedHeard
  • What they never hear
  • Estimate scheduledNot sent
  • Booked moveNot sent
  • Cost of each booked moveNot sent

One system for your marketing and your sales. It works while you are on the road.

You do the moves. We run what happens before and after the phone rings.

  1. We build and manage your Meta and Google campaigns inside accounts you own, and send every lead straight into your CRM. If you already advertise, we connect to your campaigns.

Built for your company

No two moving companies run the same way. We set this up around your pipeline stages, your service area, your estimate process and your calendar.

Is it a robot?

If a customer asks, it says plainly that it is an AI assistant. If a customer wants a person, we pass the request on with the reason they gave, and your team follows up.

What if it says something wrong?

It does not quote prices or promise dates. It gathers the details and hands them to your estimator. You approve the messages before we go live.

Does it work with my CRM?

We work with the CRM you already use, such as SmartMoving, Jobber or Housecall Pro. If you do not have one, we help you set one up.

Where the cycle usually breaks

Marketing creates the opportunity. Your team closes it. The result depends on both, and on someone reading the data to improve the next round. These are the three places it usually breaks, and how we fix each one.

Illustration Illustrative examples of the fixes we make. The numbers are hypothetical and are not a client result.

Sales

Leads wait too long

What we find
A moving company's web leads wait about 4 hours for a reply, because the office checks the inbox in the afternoon.
What changes
Every text and web form gets a reply within 60 seconds, and the follow-up continues until the customer books or says no.

Example result (hypothetical)Booked moves per 100 leads rise from 12 to 19 over 90 days.

Marketing

Ads bring the wrong people

What we find
Half the leads only ask for a price and never book, because the ad platform has only ever heard that a form was sent.
What changes
We add a qualifying question to the form and report back which leads booked.

Example result (hypothetical)Cost per booked move falls from $310 to $215 over 60 days, with the same ad budget.

Data

Nobody measures what comes next

What we find
The report shows cost per lead, but no one knows how many leads become booked moves. The cheapest lead is the one that books least.
What changes
The report shows cost per booked move by source, and budget moves to the sources that book.

Example result (hypothetical)Booked revenue rises 28% over 3 months, with the same ad spend.

Fixing one helps. Connecting all three is what the cycle is for. The Lead Response Score estimates the first one from your answers. The other two show up once your ad account and CRM are connected.

Bonus

Bonus: we also work to get your company recommended by ChatGPT and Google AI.

This is a bonus on top of fast replies and ads. People now ask ChatGPT, Google AI, Claude and Perplexity who to hire, and the answer often decides the call before they ever see your website. When your company shows up in that answer, leads find you without a click you paid for.

The shift

A 2026 BrightLocal survey found that 45% of consumers now use AI tools to get local business recommendations, up from 6% the year before. Read the source

What AI tools look for

  1. They can read you.Some websites block AI crawlers without the owner knowing. If the AI cannot read your site, it has little to recommend.
  2. They understand what you do.Clear pages say what you move, where you work and how it works. Vague pages get skipped.
  3. Others vouch for you.Reviews, directory listings and mentions that agree with each other make a company easier to trust.
AI answerIllustration
Best movers in Dallas?
  1. 1
    Lone Star Movers
  2. 2
    Big D Moving Co.
  3. 3
    Trinity Haulers

AI lists three competitors.

AI answerIllustration
Best movers in Dallas?
  1. 1
    Your company
    Local movesLong distancePacking
  2. 2
    Lone Star Movers
  3. 3
    Big D Moving Co.

AI lists your company, with your reviews and your services.

Illustration Company names are made up.

What we do for you

  1. Check.We ask the AI tools the questions your customers ask and record who they recommend. We also check whether AI crawlers can read your site.
  2. Fix.We fix what holds you back: blocked access, unclear service pages, an incomplete Google Business Profile, listings that disagree with each other.
  3. Build.We add the pages and answers AI tools look for, in your customers' words: what you move, where you work, how it works.
  4. Track.Every month we run the same questions again and show you where your company appears and where it does not.

Rafael Scopel does this work himself.

No one can guarantee a mention. We work on the things that make one more likely, and we show you the results.

Most fixes solve one part. Your ads and your replies stay disconnected.

Typical for each category, from vendor pages we reviewed in 2026. Individual products vary.

FeatureOnnekLead marketplacesCRM with an AI add-onMarketing agencyAI answering tool
Replies in under 60 seconds, any hour
Follows up until booked
Runs your ads
Tells Meta and Google which leads booked
Reports booked moves and cost per booked move
Shows up in ChatGPT and Google AI answers
Built around your company

Booked-move reporting needs your CRM connected.

Right for you if

  • You run a moving company with a few trucks or a few dozen.
  • You get leads from ads or marketplaces.
  • Your crew is in the field when they call.
  • You want one team accountable for booked moves.

Not for you if

  • You only want cheap leads.
  • You do not want to change how you follow up.
  1. 01One team accountable for the whole path, from ad to booked move.
  2. 02Measured in booked moves, not clicks.
  3. 03Built around your company.

What you get

  • Free Lead Response ScoreYour score from 0 to 100, with the reasons, and a plan for your company, ready as soon as you finish.Removes: Do I even have a problem?
  • Setup and CRM connectionWe connect to the CRM you use, such as SmartMoving, Jobber or Housecall Pro, and confirm it before you commit.Removes: The hassle.
  • AI assistant for texts and web formsReplies within 60 seconds and asks what your estimator needs.Removes: Leads lost while your crew is on a job.
  • Follow-up until bookedContinues until the customer books, says no or stops replying.Removes: Leads going cold.
  • Weekly reportBooked moves and cost per booked move, by source.Removes: Not knowing what works.
  • Ads in your own accounts, with results sent backWe build and manage Meta and Google campaigns inside accounts you own, and report which leads booked so the platforms can look for more of them.Removes: Paying for the wrong leads.

Optional: we also work to get your company recommended by ChatGPT and Google AI, as shown above. No one can promise a specific placement, and we will not.

Pricing depends on your company.

We build the plan around where your company is right now: your lead volume, your crew, your ads and your CRM. You tell us what you need today, and we scope that with you after your call. You can say no with nothing owed.

Seven days to decide.

If it is not right for you, tell us within 7 days of onboarding and we return everything you paid us.

Ad spend paid to Meta or Google goes to those platforms and is not part of the refund. No contract.

One report. Booked moves and what each one cost.

Most reports stop at clicks and leads. Yours ends at booked moves. Once your CRM is connected, you see which ads produced booked moves, not just form fills.

Weekly reportIllustration
  • Leads received52
  • Answered in under 60 seconds52
  • Booked moves11
  • Cost per booked move$113
What your weekly report looks like (example layout with placeholder numbers, not real results)

What you can check

We do not have case studies yet, so we do not show any. Instead, the risk is ours. Here is what you can check:

  • A sample weekly report and the score you get from your own answers.
  • The source and date behind every number on this page.
  • A refund of everything you paid us if you decide within 7 days of onboarding that it is not right for you.
Will customers know they are talking to AI?

Yes, whenever they ask. The assistant says plainly that it is an AI assistant and never denies it. A customer who prefers a person can ask, and we pass along the request with the reason they gave.

What if the assistant says something wrong?

It does not quote prices or promise dates. It gathers the details and hands them to your estimator. You approve the messages before we go live.

Does it replace my office staff or estimators?

No. It handles the first reply, the intake and the follow-up. Quotes and pricing stay with your team.

Do I need to run ads with you?

No. If you already advertise, we connect to your campaigns. If you do not, we can build them. Either way, you own the ad accounts.

How long until the ads improve?

It depends on your lead volume. We start with the signal that gives the platforms enough data to learn, and we tell you which one on the call.

Which CRM does it work with?

The one you already use, such as SmartMoving, Jobber or Housecall Pro. We confirm compatibility before you commit to anything.

What about phone calls?

The first version covers texts and web forms. Voice comes later, after a legal review.

Is texting leads legal?

We design the messaging around the TCPA. We text only people who contacted you, every message includes an opt-out, and your forms carry clear consent language. We recommend your attorney reviews the setup for your state.

Can you get my company recommended by ChatGPT or Google AI?

We cannot guarantee a mention, and no one honestly can. We check whether AI tools can read your site, fix what blocks them, add the pages and answers they look for, and every month we run your customers' questions again and show you where you appear.

What if it is not right for us?

Tell us within 7 days of onboarding and we return everything you paid us. Ad spend paid to Meta or Google goes to those platforms and is not part of the refund.

What does it cost, and how fast can we start?

It depends on your lead volume and ad budget. We quote in writing after the call and give you a start date there. You can say no with nothing owed.

See your Lead Response Score before you change anything.

First your contact details, then 5 quick questions, one at a time on the next page. We turn your answers into a score from 0 to 100 and a plan for your company.

Free. No contract. No payment details.

What you get

  • Your score, from 0 to 100, with the reasons in short sentences.

  • A cost estimate with your own numbers, in a calculator on your results page.

  • Your plan: the steps for your company, in order, ready as soon as you finish.